Highlights
15+ years building products for big consumer platforms and B2B SaaS. Some highlights:
- 20M+learners reached through FutureLearn and Learning Circuits
- +50%delivery cadence after resetting a roadmap
- 55%higher conversion in segments found with ML
- 70NPS held at FutureLearn
Where I've made a difference
Bringing digital products to offshore wind
I'm building wind farm optimisation and decision-making software for a consultancy that's new to digital products. We're using in-house AI to drive a digital technical assistant unlike anything else in the sector, and a new product offering that takes the business into new markets.
Founded, built and sold a learning design platform
Launched from 0 to 1: strategy, discovery, sales, and build. Coursensu helps universities and L&D teams design courses visually, pedagogically, and with AI support - all directly inside their LMS. We won customers with 3,000–10,000 staff, on a bootstrap budget and once established, I sold it to expand into European markets.
Got a product team shipping every month
I refreshed the product strategy, cut the roadmap down to what mattered, and moved us from irregular releases to monthly ones. Delivery went up by half, and Sales and Customer Success could finally plan around it. I also managed a team of six PMs and designers.
Helped grow a 17M-learner platform to acquisition
I led a machine learning project across 200k+ learners that found segments 55% more likely to convert, and we reshaped the roadmap around them. That work fed the 5-year strategy and narratives for developing the user experience.
Taught 3M+ kids about electricity, for free, for over 20 years
Tutorials, quizzes and a drag-and-drop circuit builder, online since 2004. It's now on its fourth rebuild: from Flash to HTML5, then no-code, and now AI-generated code.
What I'm good at
Also
- Recognition
- Times Higher Education Startup Finalist (2025) · Wrote about AI for The Scotsman (2024) · Spoke at ProductTank Edinburgh and the Data Lab Community (2024)
- Volunteering
- Chair & Trustee, SHRUB Cooperative · Tooligan, Edinburgh Tool Library · Digital Steering Advisor, Royal College of Physicians Edinburgh
- Studied
- MSc Learning Technologies (Distinction), UCL · BA Interactive Multimedia, Staffordshire University
Want to work together? Find me on LinkedIn.